This article describes the process of preparing your materials for web developer team. There is no matter where you will order the service – on our website or using different web development companies. All the principles should be the same.

1)First of all you should ask yourself what is the main goal/aim of your website. Is this a simple presentation/business card or full solution that should earn money in the Internet? Only after been replied on this question, you will be able to understand what kind of software you need – simple/cheap website or heavy solution with CMS (Content Management System).

2) Please, analyze websites of current competitors. In this case you will understand what necessary features your website should have. Form the list of specific requirements for your future project. You can also surf the Internet and try to find interesting, nice layouts – future designer will understand your taste and try to provide the results according to your desire.

3) Prepare all necessary wording for the pages. Try to find images (logo, if you have it). You can also draw smth on paper and scan. The designer will be happy to have your drafts and create mockup using your inspiration.

All those actions will help web developer team to understand your needs and requirements better. They will also save your money and time in future, because exact task will be correctly estimated.

Wish you good luck. Let us know if you have any questions.

Hello, dear reader!

So, in our previous article “Does your website need SEO?” we have discussed what is useful for owners of web sites and web projects in procedures called SEO.
In today’s publication we are reviewing what you should start the process of optimization of your web site from.
Well, let’s get started.
In order to understand and evaluate the dimensions of the optimization and promotion of your web site, first of all you must determine what you want to achieve. So-called semantic core for your site should be identified or a list of key phrases / words, which are expected to attract visitors to the site.

How to create such a list?
You should proceed from:
1. An activity of your company or what dedicated a web resource to
2. Degree of popularity of keyword queries
3. Degree of competitiveness of key phrases

And now we will review the above points in order.
It is quite natural that while selling entrance doors, you want to be in the top of Google search results for the keywords “entrance doors”, “sale of doors,” etc. If you are also installing them, it would be logical to search for “doors installation” or “services for the installation of entrance doors”. Moreover, it might be quite effective linking to a particular region. If an offer applies to New York, key phrases might be: “entrance doors New York” or “buy entrance doors in New York.”

As noticed above, there could be already a lot of variants for building search queries and keywords. How to choose the most suitable for your web site?

In fact, such queries as “front doors New York”, “entrance doors in New York”, “New York entrance doors”, “buy entrance doors in New York”, “entrance doors sale New York” are quite the same on the basis of logical considerations. And, yet, users of the World Wide Web often build them in such way. Obviously, if your web page is well optimized for a definite key phrase, that is frequently used by Internet users, you have a good chance for getting into the top 10 of search results, and thus a good web traffic to your site.

Here one simple thing should be immediately explained. In the case of promotion to the top of such request, which is very rarely used and thus has low competition, to achieve the goal will be difficult, but the number of visitors that came from search results for the specified query to this page of your site will seek to minimum, if not to zero. Those points are worth remembering during building up the semantic core, planning future promotional companies and enriching content of your pages!

How can we determine the popularity of keyword queries and find the phrases that are often entered into the Google search (or any other search engine) by users – your potential visitors, and then the customers?

One of the most appropriate solutions is using the service Google Adwords / keyword tool. Using this tool, you can determine how many times a month Google users search for information using a particular keyword phrase.

The service is simple and requires no specific skills.

In addition to using Adwords it is recommended to apply to the web sites of competitors.
If you thoroughly study a few web sites on your topic with high positions for those queries that seem obvious to you, then you can understand, with the help of which key phrases visitors come to your competitors today.

And finally – the degree of competitiveness of the keyword.

If the number of requests that shows Google Adwords is a few tens of thousands per month, then your request is obviously highly competitive. By similar requests in the top 10 of search results web sites of large companies will be found, which is not difficult to notice from their web resources. Usually for the promotion of web sites for such companies considerable resources are allocated, which ensure the desired result.

What should you do if the selected query is highly competitive, but promoting on the network is still needed?
There may be two answers: change the passphrase to less competitive or save more patience, opportunities and try to reach the goal of a highly competitive segment. In the first case, the change may be introduced by replacement of the phrase “entrance doors” to “entrance doors New York”. In the second case you can fight hard and for a long time for the significant traffic by a highly competitive phrase, but will never move it to the top, or else spend a lot of time and effort on it.
In other words, you are faced with having to determine what is best at the moment – less visitors, but the real ones or a lot of them, but only in future.

In addition to the above, it should be noted, however, that finally and additionally the list of keywords of your semantic core can be changed during the work on promoting your site. For this Google Analytics would be a good helper.

And more – not only the search engines can serve the sources of targeted traffic to your web site, but also social media, direct mail, etc. This may be relevant to you if, for example, chosen queries are competitive and you cannot see the strength and the opportunity to climb up the top 10 search results. Do not be upset – you can get your visitors in other ways.

So, at the beginning of the campaign to promote your Internet site you will define a semantic core, which will be the starting point.

What are the next steps – read in the following publications.

Good luck.

Tonytemplates team

Hello, dear readers!
With this article we begin a series of publications devoted to SEO and Internet marketing. We
will share our knowledge and experience, as well as refer to the opinions of well-known experts.

Let’s start from the beginning. What is the promotion of websites, SEO, Internet Marketing?
While planning and creating on-line projects, most of their owners care about the site
has cool design, properly and prestigiously tells about the project and can be easily memorized.

Why is it all for or, in other words, for whom we are trying?
The answer here is obvious and similar to the golden rule of sale-managers – “The customer is always right.”

Yes, Internet resources are created for potential customers or visitors, or better, with the aim to convert the second into the first ones. It is just for them your web site should
correspond to the existing rules of usability and SEO, if you’re going to make good money or solve any other issues with its help (for non-commercial sites).
Summing up, note – so that your web site brings good dividends, it should be well promoted!

And now in more details – what is the promotion of Internet resources in network?
Obviously, we are talking about high attandance of the website and its recognition.
And where completely new visitors or those who are always coming to its page can be taken from?

Now is the time to start talking about SEO (Search Engine Optimization).

One of the sources of traffic (flow of visitors) on your website is the search results, i. e. the results that the user sees, typing in a search engine some requests. Despite of the huge number of sites and pages displayed in the results, the most successful and, accordingly, well attended, are those resources that are included in top ten (maximum twenty). By clicking on the link of one of the first sites from search results, network user can be a client of the resource (the company). And it is quite natural, that the site located on the 100th place has far less chances of being selected by the same user, and, finally, gets the salary or achievement that differs from the set goal.

Of course, you should pay your attention to the fact that the site itself – its content, usability use, offer, the terms of the purchase and the price of the goods / services – must also be of high level. Otherwise, a visitor from referrers links, may immediately leave it, searching for more preferred one.
This should never be forgotten by the owners of Internet resources!

How to make your web site to be easily found in the top ten of the search engines?
That is precisely the task that should be solved by the Search Engine Optimization. This is a complicated set of techniques and methods that allow you to eventually make your site being loved and recognized like by search engines (Google, Bing, Yahoo), and by users of the network – your potential customers.

In fact, these methods will be discussed in more details in our next articles of «SEO & Promotion».

Good luck,
Tonytemplates team

If you are reading this article, you are now on the start of the way to your first website.

Also we can assume that your budget isn’t very big and you need reliable, non-complicated and fast solution. You don’t have specific html, flash, php and other stuff knowledge. This little article is exactly for you.

Any custom solution with unique exclusive design (custom web development) will cost you from $300 (and higher). Final estimate depends on the functional requirements.

So, we will pay more attention to the cheapest way.

FREE or any other kind of templates can solve your first problem – choice of desirable design, layout, and structure. The stage of choosing template doesn’t contain any risks. Everything is simple – download FREE template (you can choose one of our free templates) or buy any template according to the regular price, which is $99 (for our templates).

The second stage is website customization. You have 2 ways – pay for it ($119 basic package in the measures of the template) or make it by yourself. You don’t need to pay any fees if you are making it by yourself. Our advice is to choose simple html templates – they can be edited in any text editors and require minimum web development experience.

Also obligatory requirements for the each website are domain name and webhosting. You can read about “How to register right Domain name” here.  You can find helpful the following article “Cheap Web Hosting Guide: 19 Secrets Nobody on The Payroll Will Tell You” as well.
“Register FREE (6 month) webhosting here – http://www.000webhost.com/623891.html.

So, let’s summarize:

Website Template – FREE (or you can use paid products)

Webhosting – FREE (or you can use paid service)

Domain Name – from $4

If you are ready to spent your time, the minimal website will cost you only $4.

We don’t consider it to be reasonable to spend huge sum of money on your first website. Your main goal is getting more experience in the field of web development.

Thank you for your attention.

Good luck.

Tonytemplates team

This simple question can have many answers, but we would like to inform you about little tricks, hucks and possible risks in the future.

First of all, any choice of the name depends on the kind of website you are going to have. Is this online store or personal presentation with photos, blog or corporate website?
You should understand that domain name should have associates with your brandname.

A lot of websites are trying to make their name containing keywords for searching engines (for example – bestonlinefashionstore.com). This example illustrates how a long name can harm your business. Google is a smart machine and such choice won’t bring success to your business (google may determine such website like spam and filter it).The size of the domain name should be less then 15 symbols. It is bad to combine more then 2-3 words in the name. You should create your own brand and promote it, but not general words/keywords. Try to be unique and extraordinary.

Try to use only authoritative domain name registrants like whois.com or godaddy.com

This paragraph is for beginners. To our opinion, it is better to register domain name and webhosting using one vendor. You will have all your credentials in one place and won’t need support from diferent sides. Everything – domain name and webhosting will be in one place. The problem of all beginners is that they usually forget about the terms, so please be very careful with submitting actual email account. It will inform you when your account will be expired.

Also it would be desirable to pay attention to the extensions for the domain name –
-.com, net – are universal zones;

-.org – for the educational purposes;

-.gov – goverment institutes;

-.tv, .fm, .info, .biz can satisfy any needs.

Each country can have its own extension which will show users your location – .us (for the USA ), .uk (United Kingdom) etc.

Be very careful with the data that you fill during registration. First of all, that personal information can be used by anyone. For example service whois.com allows any user to see by whom exactly domain name was registered, where and when it was hosted etc.

As you can see there are a lot of details you should pay attention to during the process of chosing right Domain Name.

Thank you for your attention.

Good luck.

Tonytemplates team