Hello, dear readers!
With this article we begin a series of publications devoted to SEO and Internet marketing. We
will share our knowledge and experience, as well as refer to the opinions of well-known experts.
Let’s start from the beginning. What is the promotion of websites, SEO, Internet Marketing?
While planning and creating on-line projects, most of their owners care about the site
has cool design, properly and prestigiously tells about the project and can be easily memorized.
Why is it all for or, in other words, for whom we are trying?
The answer here is obvious and similar to the golden rule of sale-managers – “The customer is always right.”
Yes, Internet resources are created for potential customers or visitors, or better, with the aim to convert the second into the first ones. It is just for them your web site should
correspond to the existing rules of usability and SEO, if you’re going to make good money or solve any other issues with its help (for non-commercial sites).
Summing up, note – so that your web site brings good dividends, it should be well promoted!
And now in more details – what is the promotion of Internet resources in network?
Obviously, we are talking about high attandance of the website and its recognition.
And where completely new visitors or those who are always coming to its page can be taken from?
Now is the time to start talking about SEO (Search Engine Optimization).
One of the sources of traffic (flow of visitors) on your website is the search results, i. e. the results that the user sees, typing in a search engine some requests. Despite of the huge number of sites and pages displayed in the results, the most successful and, accordingly, well attended, are those resources that are included in top ten (maximum twenty). By clicking on the link of one of the first sites from search results, network user can be a client of the resource (the company). And it is quite natural, that the site located on the 100th place has far less chances of being selected by the same user, and, finally, gets the salary or achievement that differs from the set goal.
Of course, you should pay your attention to the fact that the site itself – its content, usability use, offer, the terms of the purchase and the price of the goods / services – must also be of high level. Otherwise, a visitor from referrers links, may immediately leave it, searching for more preferred one.
This should never be forgotten by the owners of Internet resources!
How to make your web site to be easily found in the top ten of the search engines?
That is precisely the task that should be solved by the Search Engine Optimization. This is a complicated set of techniques and methods that allow you to eventually make your site being loved and recognized like by search engines (Google, Bing, Yahoo), and by users of the network – your potential customers.
In fact, these methods will be discussed in more details in our next articles of «SEO & Promotion».