Content plays a very important role in online brand promotion. People do a lot of research before buying a product and good content can convince your target customers to buy your product immediately.
B2B marketers are creating customized content for their campaigns. If you want to create a well-structured marketing campaign, then you should know how to optimize your B2B content marketing funnel.
Here are the various stages of the funnel:
- Awareness Stage
This is the first stage of the B2B content marketing funnel where leads become aware of your product. The content for this stage should be informative and attract the attention of your target customers.
Your campaign’s content should point out an existing problem and suggest a solution that your business can provide. You can grab a potential customer’s attention by explaining how your business can help them.
Blog posts, guest posts, infographics, whitepapers, product demo videos, social media posts, and emails are various forms of content for creating awareness.