Hello, dear reader!
In the last article, devoted to the promotion of sites in search engines – “How to start your SEO campaign?”, we touched upon a semantic core of your web site, or in other words, a list of key phrases / words that can lead users / potential customers to your web resource. Today we continue to examine these issues and talk about the next steps.
Disclosing the information at once, our team is not meant to be an ideal teacher of SEO course, but only relies on our own experience in promoting resources in different markets.
So, why we should promote a site is clear, semantic core is known, what is the next?
How to please the search engines? Let’s focus on one of them – Google, conventionally defined as an Internet search leader.
First of all, make sure that the search engine can see us clearly (or cannot see at all). If the site is newly created, it is quite possible that Google robots have not visited your pages and made their opinions on the Web resource. And vice versa, if the site exists for some period and is indexed, it is very useful to know exactly, how Google indexes your site, and what to pay attention to.
In order to know which pages are already indexed, the easiest way is to use the tool “site”. To do this, open the Google search page and type in the field: “site: yoursite.com”. Please note that the “site”, a colon and the name of your resource are written without spaces. That’s all, press “Enter”. At the bottom you will see a list of pages already indexed by Google.
To make things clear, below is the screenshot of the result of this query for our website www.tonytemplates.com
If in response to your query Google will give the phrase: “Your search – site: yoursite.com – did not match any documents”, this means that your website is not ranked in the index of the search engine and you should take care of it quickly.
To add your site to Google, use public and free service Google Webmaster Tools. This service will open a lot of useful information and opportunities to improve your resource in terms of Google. Here should be mentioned that most of the recommendations of web sites for this search engine are also relevant to others (Yahoo, Bing …).
You can start with this page – http://www.google.com/intl/en/webmasters/#utm_source=en-wmxmsg&utm_medium=wmxmsg&utm_campaign=bm&authuser=0
Having clicked on the button “Sign in to Webmaster Tools”, you will find yourself on Enter Password page. If you don’t have your own Google account yet, click on “Sign up”.
Then follow Google recommendations.
So your site is added to Google Webmaster Tools. What it works for?
Firstly, the search engine finds out that a new web-based resource appeared in the network (if it is not indexed yet) and put it into the queue for indexing.
Secondly, if the site is already indexed, or you awaited for its indexing, you can:
a) add site map in xml format, which is very useful
b) forbid indexing for those pages, which are better to hide (duplicated pages etc) in robots.txt file
c) find out if there are any errors of indexing of the content of your site and how to fix them
d) find out what links (internal or external) are already set/visible by search engine
Of course, above are mentioned only the main important points. With a Google account, you can read the recommendations on sites of the search engine itself, and also find the answers in the section “Help”.
Why everything mentioned above is needed?
Every website owner should remember that site optimization is divided into two parts — internal and external.
Under internal is meant:
1) bringing the technical side into the state, which allows search robots:
a) easily come to the resource pages and index them
b) do not waste time trying to index “problem” pages
c) easily find the content of the pages that corresponds to the search queries that were determined by the owner of the resource
2) filling up the site with “correct” content (text, video, images)
Under external optimization is meant:
a) formation of correct and balanced linking mass
b) creation of a positive image of the website in social services from the perspective of evaluation PC reference weight and behavioral factors
Exactly in the light of the described above problems, Google Webmaster Tools service is useful.
In the next article we will examine what should be done first of all after adding the site to the Webmaster Tools service from Google.