Picking the Right WooCommerce for E-commerce Store
To make the right choice for your E-commerce store, you should know what WooCommerce is. Let me explain you the concept of WooCommerce.
Basically, WooCommerce is a plugin which is integrated with the WordPress site, which converts the site into a fully functional WordPress e-commerce website. So it is just a plugin it was launched in 2011, it is the best solution for the users who are looking to launch their e-commerce stores. WooCommerce offers store functionality with a free plugin available on the WordPress dashboard.
WooCommerce considered as the best e-Commerce WordPress plugin. It’s easy to use a plugin that directly converts your WordPress website into an online store. However, if you simply install the WooCommerce plugin on any old WordPress theme it does not create the ideal online store environment.
There are some features which will always be present in WordPress, these features are sort of standard features. They’re absolutely necessary, but not all that tough to find.
So if you are looking to set up an online store within a budget WooCommerce would be ideal. Our main aim is to find a WooCommerce theme which minimizes the use of plugins.
There are features which are always present in WooCommerce theme and they are necessary and can be easily found in WordPress. The most important thing is that it should be compatible with all browsers and it should have better design support. Having all these are important but these are nothing without the execution.
Let us look at some particular features which we should look out for picking the right WooCommerce.
- Shopping Cart Icon
Shopping cart icon should be interactive. This is the biggest lack between theme made for WooCommerce and regular WordPress theme. By interactive cart icon, I meant it should tell you how many items you have in your bag along with the price. There are some themes which provide Add to shopping cart button and it comes up when you scroll over a product image.
Normal shopping cart and checkout process are available in the WooCommerce plugin, but the user will have to give into the code to modify it. Then there one more way that is to get a WooCommerce theme with the checkout and shopping cart already designed for you.
- Ready-made templates
An online store needs more pages other than category and product. To maintain a consistent design there is WooCommerce theme with some specific pages already present and some of these might include About the company, Contact us, Shop here pages etc.
- Well-presented product pages
So a customer buys the product from the online store by looking at the images of the product so it is important to the product image to be well-presented and also they should know the entire story behind each product. One should know that there are best practices behind a product photo gallery because of which end users can see zooming, navigation, full-screen effects, and more. On top of that, these product pages should have a well-written description, product variants, reviews and also the social media buttons present so that user can share over a social media platform.
- Product Reviews
Product reviews are boxed into WooCommerce, so the main goal is to find a theme with a quality product review which design this links into the product page area, but make sure the product ratings can be seen below the product is placed so that when scroll down they can see the rating of that particular product. As it is all about the customers to write reviews for the products on the website which are used to influence other customers.
- Proper Navigations
Another important thing site should have is the proper step by step navigation, so that the user will find it easy to find a product they would like to buy. The best solution to this requirement is having the breadcrumb in the website does the same thing it provides step-by-step navigation where user can go back and forth between categories and products.
- Sharing Options
By sharing I mean there should be an option present on the web page where user can share the particular product on the social media platform. Plugin present in WordPress will work, you will just have to get a better design integration if your theme already has social share buttons.
- Email Options
Now, you would want to market your customers as well, so one of the best ways to do this is via emails. There are plenty of emails opt-in plugins, Find a theme which has built-in email form which discards the need to create a template of email by yourself and can give the consistent design.
Below are the options where you can find the perfect WooCommerce theme for your Ecommerce store.
- Elegant Themes
And if you want some specific themes you can choose from below options.
- Azera Shop
- Shop Isle
It is always advisable to pay for a premium theme, it is always better because you will get the support and updates from the developer which is not possible in case of normal option.
Now, there are also some positives and negatives of WooCommerce, before picking the right one you should know about it. Let us look at some pros and cons of WooCommerce.
Advantages of WooCommerce
- Free of cost;
- Allows you to add unlimited products;
- Compatible with all the devices;
- After installing, you can customize the way you want it, also it is very easy to install;
- It has the option of review and ratings which mean customers can rate the products on the site.
Disadvantages of WooCommerce
- It does not come with the free hosting user will have to pay for it.
- WooCommerce is a plugin that works only on WordPress.
- For a user who is not using WordPress, creating an online store can be a little difficult for them as they need to take a host, install WordPress on it, choose a theme that supports the WooCommerce, and then install WooCommerce plugin.
- Although the plugin is free, it will be more expensive in setting up the store.
All the themes present will vary, but the best WooCommerce theme will have the parameters, features we talked about in this article. You just have to find a theme which is best suitable for your online store. How that theme will attract more customers. Hope this article will help you to pick the right WooCommerce for your online store.
Ronak Meghani is a serial entrepreneur and who has worked with small-medium-large companies. He is having an 8+ Years of expertise and closely working with eCommerce ventures since 2009. He is a Co-Founder of Magneto IT Solutions, a full service of eCommerce Development in the USA, India and Bahrain. He’s enthusiastic about fitness, start-ups, entrepreneurship, and all things marketing.