Infographics: New Era of Content Marketing
In this digital era, the power of engaging content can not be ignored, no matter in which business you are. Content marketing is a strategy that digital marketers have been using for years to build brand awareness and boost conversion rate.
However, creating content and posting it on different platforms is not enough in this ever-expanding sea of information over the internet. You should do something different and out-of-the-box to grab the attention of your target audience quickly and effectively. One straightforward way to accomplish these business goals is – Infographics.
The use of informative and eye-catching infographics in the content marketing strategy can help your audience understand and digest information quickly. Before we discuss the importance of infographics in content marketing in detail, let’s know what exactly they are.
What are Infographics?
Infographics are a fusion of graphic design, content, data, and analysis. They are a visually compelling communication channel that allows you to display complicated information in an enticing manner. Ideally, an infographic is an effective medium of merging the best design, text, and pictures to depict intricate details into a storytelling form to receive more likes and shares. In short, you can say that an infographic is one of the best content methods to make your content more visible and get one step closer to your business targets.
Why Use Infographics in Content Marketing Strategy?
Words are powerful, but images pack a punch. They are the best medium to convey any information easily, draw visitors’ attention, and encourage them to stay on your website. In fact, the study has revealed that 90% of the data transmitted to the brain is visual. When it comes to providing winning visual information, no one can deny the role of infographics. They are more than attractive images to communicate in the best possible way.
According to data, the audience is 80% more likely to go through content or blog if it features colourful images. That is why an infographic is 30 times more likely to be read by people than plain text. Infographics have become widely famous in content marketing for a variety of reasons, and some of them include:
- They express extensive marketing stats clearly and compellingly
- They differentiate businesses in brand publishing
- They deliver a unique style for companies to explain thought leadership, distinction, and communicate information that supports their brands
Benefits of Infographics in Your Content Marketing Strategy
If you’re still not taking benefit of the power of infographics in your content marketing strategy, you’re surely missing out something big. Not only are infographics visually attractive, but they are also a useful marketing tool. Wondering how? Here are some benefits of infographics that show why you can’t afford to ignore them.
- Infographics are easy to read, understand and remember
- Content with relevant pictures receives 94% more views
- 30% of businesses use original graphics, like infographics, more compared to other visual content types, such as GIFs and videos
- They are portable, shareable and embeddable
- They help you in establishing as an expert
- They can be tracked and analyzed easily
- They can boost web traffic by 12%
- They can boost business sales
Types of Infographics
Infographics are more than plenty of scattered figures and images in a long picture. Actually, there are several types of infographics available to pick from and all of them come with different strengths. If you’re new to making infographics, here are some popular infographics types you may choose from.
- Informational infographics
- Process infographics
- Statistical infographics
- Comparison infographics
- Geographic infographics
- Map infographics
- List infographics
- Hierarchical infographics
- Timeline infographics
- Resume infographics
The type of infographic you choose depends on your infographic goal and data type you’re visualizing. It is easy to select an infographic format that works for you, but remember infographics are not just about you, your brand, and topic. No matter which infographic type you choose, make sure it is delivering much value to your prospective audience.
Make Infographics with Infographic Maker Tools
So finally, you are planning to incorporate infographics into your content marketing strategy. Great! Do you know what you need to create infographics? Do you have the skills to design infographics? These are some of the questions might be coming to your mind. Fortunately, you don’t have to worry about these things at all.
Today, there are a lot of online and offline infographic maker tools available on the internet that can help you in creating eye-catching and fascinating infographics. With multiple customizable infographic templates, charts, maps, diagrams, and icons, you may create an excellent infographic in a matter of a few minutes.
In simple words, this advanced technology has made it easy for everyone to create infographic video. With the help of appealing animated scenes and infographic visuals, you may showcase your data or statistics easily. All you need to do is pick an infographic format and get started.
Wrapping Up the Post
In this competitive and information-flooded global industry, the key to digital success is to grab the attention and interest of targeted customers. The use of infographics is a fantastic format to move towards this end. They are the visual elements that are not only interesting, educational, informative, and relevant but also visually stunning and entertaining to look at. These features make infographics useful and vital tool that marketers must incorporate to their content marketing strategy.
Now, that you know the power of infographics, go ahead, and integrate them into the content marketing strategy of your business and take it to the next level.
Roman Daneghyan is the Chief Marketing Officer at Renderforest, a content marketing specialist, and an expert in SEO and social media marketing who enjoys sharing the experiences gained working as a marketer and helping other entrepreneurs succeed.